Project Objective: Developed a multi-tier social media launch strategy for Kanto Cafe, a Filipino-fusion coffee shop. The copy challenges were twofold: celebrating authentic Pinoy cultural touchpoints (like the concept of the kanto and tambayan) while keeping the tone accessible, modern, and highly engaging for a broader market of urban coffee lovers

#KantoCafe #FilipinoCoffee #CafeCulture #UbeLatte #ManilaEats #CoffeeLovers